Today I was lucky enough to interview the very talented Jo of Moody Blooms. Over the summer I have photographed Jo’s creations at many weddings that I have worked on and Jo is also one of my recommended florists who I know delivers outstanding quality, so I thought I would catch up with Jo and ask her a few questions about her and her work.

1) what inspired you to be a florist?

Although I grew up surrounded by the floral trade, I was only really inspired to become a professional florist when I finished university. Nature is amazing and I was inspired by the huge variety of flowers and foliages available. I’m a bit of a hippy at heart! I also love what flowers can mean to others and the thrill of delighting someone with something so natural and beautiful. The best part of my job is delivering wedding flowers to a bride on her special day and experiencing their reaction. It’s fantastic being involved in a couple’s special day.

2) how do translate a brides idea or theme into reality

In order to translate a clients theme or idea into reality you have to be a good listener. You have to step into their shoes and see things through their eyes. It’s so important to get a feel for the client, their personality and their vision. I ask lots of questions and never try to second guess what it is that a potential client is looking for. It’s also very helpful when a client has collected pictures that have attracted their eye. Really, it’s all about attention to detail.

3) if a bride was on a budget what would your recommendation be regarding her wedding flowers?

If a client has a budget, my key piece of advice would to be up front about it from the start. It’s vital that the florist knows what flowers and style that the client likes. A good florist will then be able to advise how to achieve the look and feel without breaking the bank.
Some top tips are:
Always consider seasonal flowers as these can help to stretch your budget
Keep it simple
Look out for containers that are inexpensive and let the flowers speak for themselves
Make sure that the arrangements that you are choosing really earn their place. It’s much better to go for one stunning huge arrangement rather than several small arrangements that may go unnoticed once your venue is full of guests!

4) if someone wanted a really fragrant bouquet what flowers would you recommend?

If you’re looking for a really fragrant bouquet then consider using scented garden style roses, peonies, sweet peas, stephanotis, gardenia, lily of the valley, freesia, paper whites, hyacinths, stocks, phlox and herbs such as lavender, rosemary, sage, mint, myrtle and eucalyptus within your bouquet.

5) what colours work really well together?

Colour is such a personal topic so it’s vital that you love your choice. Don’t ever choose a colour theme just because it’s in vogue at the current time! Its important to have a wow factor but even more important that you can look back in twenty years time and still love your choice!
Think about what colours you love, the season that you’re getting married in, the venue and whether you want a formal day or a more relaxed feel.

whites, creams and greens,
soft pinks and a hint of yellow,
deep blues, purples and lilacs
Creams, dusky pinks and rich plum
Faded antique pinks, creams and peaches with accents of sage green
Deep reds with natural accents
Vibrant orange and reds with blues
6) Christmas is coming and my mind is turning festive, I want my house to look nice but I am allergic to spruce and real trees, so what would you recommend?

A great alternative to a real tree is to create a “wishing tree” out of decorative branches such as contorted willow, contorted hazel, lichen covered branches or mitsumata branches. The tree can then be spray painted gold, silver, white or left natural and dusted with iridescent glitter to give a jack frost type appearance. The tree can then be decorated with twinkling pin lights and baubles for a stunning alternative to a real tree.

7) do you offer an install service for garlands on the stairs etc?

At Christmas time I provide a service to supply and install Christmas decorations for the house. There are beautiful garlands for banisters and mantle pieces, wreaths for the front door and arrangements for the table. I meet with the client at home to discuss their requirements and take any measurements that are needed. I then come back to deliver and install as required.

Thank you Jo, you certainly have given not only brides a few ideas, but anyone wishing to buy a bouquet or even spruce up their home for Christmas.

Here are a selection of Jo’s beautiful creations, for more information on Jo and her Moody Blooms please visit her website¬† or call/email her on e-mail :
phone : 01474 816451
mobile : 07968 735657