I was invited to photograph a collection of beautiful rings by Smooch Rings for Karina O’Donnall and whilst chatting to her it struck me that many of the Bride’s and Groom’s who read my blog would be interested in her knowledge and experience. This was my chat with Karina;
What bought you to this romantic industry?
I work for Smooch rings as a self employed wedding ring adviser. I have known the company for many years having bumped into my predecessor at various wedding fairs. When the vacancy arose last July I jumped at the opportunity to apply and was very excited to join the team.
Walk me through the step-by-step process that couples go through in selecting their rings?
I offer a relaxed consultation, usually over a cup of tea, where the bride and groom can try on as many wedding ring styles and widths, to see what suits them best. I bring over 250 wedding ring samples to customers at their home. I enjoy visiting couples in their homes as they are much more relaxed in their own environment. There is no pushy sales pitch and couples have my undivided attention for as long as they need.
What are the top questions asked by your customers ?
Most of our clients are interested in the material the ring can be produced in, our rings can be made in 9ct or 18ct White or Yellow Gold, Platinum, Palladium and we also offer a few Titanium bands.
Also size is a popular question, most bands can be made in varying widths from 2mm to 10mm.
We can create bespoke wedding bands for clients by engraving designs, unique fingerprints, DNA imprints, musical notes, dragonflies, the list is endless.
We can also add diamonds of various sizes to really create something special.
What are the hard-to-spot pitfalls that are critical to avoid when buying your forever rings?
Look for some kind of reassurance that the rings will be maintained and the quality guaranteed. Smooch offers a lifetime guarantee which includes re-plating white gold rings, re-sizing, re-polishing for free…..for the lifetime of the ring.
For more information go to http://www.smoochrings.co.uk/